The Demand for SEO Measurement and Reporting
You have a long-term SEO project with a general outcome you’re proud of. But you experience surprising variations in organic search traffic volume. You know your content calendar is perfect. But it’s difficult to guard your order of priority when facing a number of ideas coming from the client or boss.
You know the technical features of the website you’re trying to rank are slow. But the publishing routine doesn’t leave a lot of capital for website back-end upgrades.
You have good ideas. Your team also has great ideas. You find it hard when choosing what to start on next.
Below is information from one of our long-term White label reseller programs with an aim on analytics
In this article, we’ll guide you through everything you require to know about SEO analytics and what you need to know to start an SEO Business.
What is SEO Analytics?
- Definition of SEO analytics
- What SEO analytics isn’t
- How does analytics assist upgrade SEO?
Prepare & Allow a Strong Beginning
- Client types
- Minimum budgets
- Team roles & skills
Set up SEO Measurement & Testing
- MarTech for SEO measurement: our preferable tools
- Now you measure like an SEO expert. What next?
SEO Analysis via Information Visualization
- What you will gain
- MarTech for White label SEO reseller services reporting & analysis: Our preferable tools
Bringing it Home by Acting on Insight
- Semi-manual analysis
- Client meeting, internal team meeting, task planning
- Execution
- Repeat
Results that SEO Analytics can Assist you to Attain
What is SEO Analytics?
We term SEO analytics as to the methods that:
- Gather their information pertinent to acquiring engaged organic traffic. This includes measurement descriptions, applications, and updates.
- Assist act on the information to bring the growth of engaged organic traffic. This includes;
- Visualization and Reporting
- Analysis
- Task Planning
- Execution
Please note that I discuss engaged organic traffic first, not ranking position. Search engine results pages (SERP’s) change fast. The upcoming dominance of included snippets has formed position 0 and caused positions 1-3 less visible. Ranking positions do matter, of course, so we take them as stepping stone metrics.
Please also note that I’m not utilizing all organic traffic as a KPI, either. It is normal to have spikes in organic traffic without a boost in conversion counts. The same applies the other way around a decrease in traffic usually happens a lot on the side of low-quality traffic, without conversions reducing as much.
What SEO Analytics Isn’t?
We do not put keyword research and other market research under the SEO analytics category. In SEO analytics, you utilize your own information about your own marketing. White label digital marketing and reseller partner offers you the best marketing. Contact Do It SEO for White label SEO services for resellers.
How does Analytics assist Improve SEO?
Analytics grounds decisions in your own information. It releases your search engine work from team politics, customers to give hierarchy, horoscopes, and volatile opinions. It also releases the process from my own ego and – I’m biased, too, director or not. Having an efficient SEO analytics process helps us, and the marketing teams we partner with, to:
- Know what is going on
- Know why it’s going on
- Search for gaps and opportunities
- Find White label marketing solutions
Contact Do It SEO for a free demo/consultation: (208) 639-9867.