If you are an SEO professional working on your own or for an SEO platform for agencies, there are several essential tools you need to know about and begin to get familiar with. We have created a list of several of them that will help you with different stages of the SEO process and will allow you to offer a complete SEO package to your client.

Screaming Frog

This is a free tool, ideal for doing SEO analysis to a website. It performs an exhaustive website audit to identify things, such as missing meta tags, large images, and errors.

Google Search Console

Google Search Console, previously known as Google Webmaster Tools, will provide excellent reports for anyone offering white label and private label marketing services. Through this tool, you will learn about what keywords are bringing traffic to your site, errors in indexing, and many more useful features for SEO professionals.

Google Analytics

We would say that Google Analytics is a MUST in any digital marketing project today. It offers such a complete set of data that allows us to analyze everything that is going on with our website regarding traffic, visitors, content, and more.


SEMrush is a very popular SEO automation system. You should include this tool as part of the SEO package you work with. It allows you to automate multiple aspects of your campaigns and also find valuable keywords and their competition. Automated SEO is so important for agencies since it alleviates the workload and allows you to focus on other important tasks instead.

Web Developer Toolbar

This is an extension for Google Chrome, and it helps identify issues with code. As you may know, search engine optimization is not only about creating original content and working with keywords, but it is also about fixing issues with your website’s code so that the user won’t experience any inconveniences when navigating through the site.


Using the WebPagetest tool will help you do waterfall and competitor speed tests, identify loading problems, and evaluate other technical elements that, if addressed, will improve a website’s ranking.

Google Mobile-Friendly Testing Tool

Mobile optimization is also essential in SEO. Google’s Mobile-Friendly Testing Tool can give you insights about how a website has implemented its mobile version.


This tool will help with link analysis. It will analyze links linked back to the site, issues with anchor texts, and improve the overall link building strategy.


It is another excellent tool for technical SEO. Botify analyzes search intent, technical SEO, and keyword analysis. It can be used for determining search intent and all the factors that contribute to ranking through a detailed technical report.

If you are looking for white label opportunities for SEO agencies, contact Do It SEO for a free demo/consultation at https://doitseo.com/contact/ or call us at (208) 639-9867. We provide an SEO platform for agencies to offer their search engine optimization services.

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